The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to thousands of spectators each year. In addition to being a major attraction during public race weekends, Road America offers group event programs, the Briggs & Stratton Motorplex for karting and Supermoto club racing, and the Road America Motorcycle and Advanced Driving Schools.

Millions of dollars in improvements have been made throughout the years, but the original 4.048-mile, 14-turn configuration has never been altered. In 2005, Elkhart Lake’s Road America, Inc. celebrated its 50th anniversary. Its history was documented in a book, “Road America: Celebrating 50 Years of Road Racing” by Tom Schultz. Celebrities such as David Letterman, Tom Cruise, Patrick Dempsey, Tim Allen, Ashley Judd, and the late Paul Newman have visited this venue, not only for the great racing but also for the scenic surroundings of this resort community.

Road America is big business, attracting over 800,000 visitors a year from every corner of the world. Economic impact studies show that Road America, its events and visitors generate more than $100 million dollars annually each year. Over 500 events are held annually at Road America, often running multiple activities on the same day incorporating the four-mile track, the interior Briggs & Stratton Motorplex and the beautiful grounds surrounding the facility.